Wednesday, January 09, 2008

PepsiCo to Buy Bulgaria's Leading Nuts and Seeds Company, Penelopa

PURCHASE, N.Y., Jan. 8 /PRNewswire-FirstCall/ -- PepsiCo announced today that it has reached a definitive agreement to purchase Penelopa, Bulgaria's leading producer and seller of branded nuts and seeds. Penelopa, founded 10 years ago by current owner Yanko Lolov, sells peanuts, sunflower seeds and other savory snacks throughout Bulgaria, principally through its dedicated national direct distribution system. The company operates one plant, located in Sliven, and employs nearly 200 people. "Penelopa is an outstanding company that will dramatically increase our presence in Bulgaria, a consumer market enjoying robust economic growth, as well as in the broader Balkans region," said Michael White, PepsiCo vice chairman and chief executive officer of PepsiCo International. "Furthermore Penelopa's line of high quality nuts and seeds is very consistent with our global focus on addressing consumers' growing interest in health and wellness."
Currently PepsiCo savory snacks under the Lay's, Ruffles, Cheetos and Doritos brands are imported into Bulgaria from Romania, Greece and Turkey. A variety of PepsiCo beverage brands also are available in Bulgaria, including: Pepsi, Pepsi Light, Pepsi Twist, Pepsi X, 7UP, Mirinda, Evervess, Mountain Dew and Gatorade.
Terms of the agreement were not disclosed.
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Tuesday, January 08, 2008

Seed Technology Aids Seed Treatment Of Potato In Imphal

IMPHAL, Dec 31: Experts of the Integrated Pest Management, IPM today demonstrated to the farmers of Kakching Lousipat seed treatment of potato before planting.
In the demonstration which was conducted as a part of the ongoing Farmers Field School programme of the agriculture officer (chemistry) under IPM was interestingly attended by womenfolk who were planting potato in their fields.
While teaching the farmers, associate professor of the Central Agriculture University, Ibohal said treatment of potato seeds before planting can prevent various diseases of potato caused by fungus during germination and insects after growing.
He said disease of potato caused by fungus which mostly infected during the germination period can be totally prevented.
Other diseases of potato caused by insects like fathid, cut worm, potato silver moth were totally resisted if the potato seed was treated before planting.
He also taught the farmers the controlled use of chemical fertilizers.
According to the IPM experts, the soil found in Lousipat was among the kind of soil best suited for potato as the plant needs high percentage content of organic substances.
The programme was conducted as a joint venture of the IPM team with the Farmers Development Organization, an unit of the Society for People Advancement, Manipur, SPAM.
SPAM along with the AO, Chemistry has been campaigning among the farmers of the state on the IPM method of cultivation for higher yield with minimum investment and production of health hazard free food in the state.
At Lousipat, the SPAM is targeting to grow potato to the extend of 10 hectares with full technical support of the IPM team, according to the president of the SPAM, Hemanta.
Kangla Online.

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